Think grey hair is over? Think again. The hairstyle trend is stronger than ever.
The grey and metallic look is on the increase, according to research by L’Oréal Professionnel. Nearly four in ten (38%) women say platinum is the new blonde shade, and 28% said that they are embracing grey or considering silver/platinum for their hair colour.
This could explain why the L’Oréal Professionnel Silver Shampoo sales are soaring (they're up 55%), and new L’Oréal Professionnel colour collections like Majirel Metals, including shades like Silver Star, are responding to epic demand.
But it's not just faux-grey that's a go, British Vogue's Sarah Harris found her first grey at 16 and has embraced her silvery strands since her 20s.
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